campaign: set of illustrated playing cards for kids, poster and instructions, 2022

The set of illustrated cards for children was created as a part of the pre-Christmas campaign “Play with equality” for the Barcelona government agency Diputació de Barcelona. This campaign seeks to raise awareness in the field of gift-giving without gender stereotypes and targets parents of children aged 0–3 years.

As a part of the campaign, a set of twelve double-sided cards was created, on which children (boys and girls) are captured playing with the same toy. The individual cards then have the task of conveying different messages, which are further explained on the poster and in the instructions for the game.